Of course it´s not! But, the fact is that over the past 150 years, almost all groundwork has become flat. The problem, however, is that your feet are not built to walk on flat surfaces all the time.

Feet have not kept up with evolution. Up to 70% of the population can be in the risk zone for developing load damage due to over-pronation. Customized have found a way to reduce that problem!

Customized have knowledge of over 20 years work in the orthopedic healthcare and sports medicine. With new technology, innovative solutions, and digitalization, Customized increases the availability of 3D measurement scanned insoles, and other types of orthopedic insoles, that makes a real difference.

Customized works for a more effective walking and running step, higher performance, and a more comfortable everyday lifestyle. Give your feet the fit they have been waiting over 150 years for. Give them Customized.